Later this week, Google is expected to unveil a bevy of new products: phones, a smart home hub, a Wi-Fi router and possibly more. It's all stuff you can touch and pick up -- objects made of atoms.
But don't let the hype around the new hardware fool you. The launch event, taking place in San Francisco on Tuesday, isn't really about hardware. As is almost everything Google does, this is firmly about code.
Think of hardware, whether it's the rumored Pixel phone or the previously unveiled Google Home speaker, as the physical gateway into the company's software, which can't exist on its own. That's how Google makes money -- by using software to collect your data, which advertisers covet. These products ensure that once you wrap yourself with Google software, you stay that way.
Google is expected to unveil a new 4k Chromecast.