It seems Under Armour and Tom Brady want you to have a better sleeping time.

The fitness brand has teamed up with New England Patriots Quarterback Tom Brady to develop special pajamas.

The company has developed a new type of sleepwear. These garments are made of a fabric bearing a special pattern designed to absorb heat and get you a better night's sleep, the company says.For the dreamy, it's the latest revolution in high-tech snoozing. For the cynical, these are $200 pajamas.

Under Armour calls the product Athlete Recovery Sleepwear, and it partnered with New England Patriots Quarterback Tom Brady to design them. The company introduced the Tom Terrific-influenced PJs, along with some app updates for its wearables, on Thursday 5th January at CES, the annual tech trade show in Las Vegas.

Obviously you would'nt get dood sleep at a cheap price. A long sleeve henley costs $100, as do the bottoms. If you're a t-shirt-and-shorts type, you get a $20 break on both the top and bottom.

Under Armour says the key to the garment is a special pattern on the inside lining that's meant to absorb heat and create something called "far infrared," which the sleepwear transfers back to the body. Under Armour says far infrared energy promotes better sleep and helps the body recover faster with better blood flow and cell regeneration.

"Performance is really tied to how athletes are sleeping,"  Those are the words of Glenn Silbert, Under Armour's senior vice president of product and licensing.

Silbert says the company looked to Brady to provide insight as a professional athlete. He showed the team battle wounds from the gridiron, like a scar on his elbow. At age 39, he wanted faster recovery week after week. Silbert said Brady gets eight hours of sleep a night.

Under Armour isn't alone in its fascination with sleep. The science of sleep has become an obsession in Silicon Valley. Apple has a "night shift" mode for iPhones that gives the colors on your phone warmer tones so they're easier on your eyes before bed. Several apps, like Sleep Cycle and Sleep Bot, track your patterns. Wearables like the Fitbit or Apple Watch also try to help.