If you're planning to watch the New England Patriots and the Atlanta Falcons face off in the Super Bowl, it's time to make sure your Twitter skills are up to speed.
As the roughly 27 million tweets during last year's Super Bowl make clear, the social network serves as a live feed for insights, memes and smack talk during the game.
The role of Twitter during the Super Bowl underscores the growing importance of social media for live events. Twitter has already banked on the NFL to draw in users, including through its streaming of select games during the past season. But for the big game -- always the most watched television broadcast in the US that year -- Twitter offers a place for hardcore fans to really geek out.
Watch for another flood of tweets Sunday for this year's contest at NRG Stadium in Houston.
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